Facebook Custom Audiences are one of the most effective ways to advertise to your ideal clients on Facebook. They are very cost effective and allow you to deliver a specific message to those people who are most likely to do business with you.
What is a Facebook Custom Audience?
Facebook Custom Audience’s allow you to upload a specific audience of people to run ads to.
For example you can create a custom audience of email addresses from your database, retarget people that have visited your website or even people that have engaged with something that you have posted on Facebook.
This gives you an incredible amount of power to reach your ideal target clients on a platform that you might not have been able to previously.
People that are on your database, visited your website or engaged with you on social media are clearly interested in yourself and your business.
Being able to display an ad in front of this person is a massive advantage to your marketing. Read more