To succeed as a real estate agent there are few things more crucial than consistent lead flow. If you don’t have a list of potential clients to nurture your business stands still.
To get you on the right track to nurture and convert potential customers, we’ve provided a list of the top lead generating pages your site must have. Read more
I give a lot of advice on this blog but todays article is going to tactically break down the single greatest way for a real estate estate agent to market themselves in 2017.
We all understand that it’s essential to build our brands and demonstrate a point of difference in a crowded marketplace.
The strategy I am going to break down for you today will help you grow your brand and create tremendous goodwill in your local marketplace. Read more
Facebook Custom Audiences are one of the most effective ways to advertise to your ideal clients on Facebook. They are very cost effective and allow you to deliver a specific message to those people who are most likely to do business with you.
What is a Facebook Custom Audience?
Facebook Custom Audience’s allow you to upload a specific audience of people to run ads to.
For example you can create a custom audience of email addresses from your database, retarget people that have visited your website or even people that have engaged with something that you have posted on Facebook.
This gives you an incredible amount of power to reach your ideal target clients on a platform that you might not have been able to previously.
People that are on your database, visited your website or engaged with you on social media are clearly interested in yourself and your business.
Being able to display an ad in front of this person is a massive advantage to your marketing. Read more
By now you’ve probably heard other agents talking about how they are using Facebook ads to generate leads and grow their brand in the local area.
Facebook ads can be very effective when you know how to correctly set up and run a targeted campaign to attract your ideal clients in your local area.
After you’ve set up your first successful campaign it is pretty easy to rinse and repeat the process.
The problem a lot of agents have is setting up a winning Facebook ad. While it is relatively straight forward to get up and running there are a few key areas that need to be addressed in order to get the best results from your advertising budget.
In this post we dive deep into how to construct a successful Facebook ad for real estate.
Do you include high quality images in some or all of your social media updates? How about your blog posts?
Coloured visuals greatly increase the willingness of somebody to read and interact with your content.
Visual content obviously makes sense with social media networks like Pinterest and Instagram, but it actually works just as well in Facebook and LinkedIn.
Did you know that Facebook advertisers get 65% more engagement from their target audience with visual content?
To put it simply if you are producing content whether its posts for social media or articles on your website they better have visually appealing content.
The problem with producing content with great images is that it can be difficult to create your own high quality images all the time. Read more
Videos are a great way to connect with your audience and share your expertise. More and more real estate agents are using the power of video to help build their brand in the local area.
In general most people would rather watch a movie than read the book that it’s based on.
Videos attract more attention than regular text or images. Especially online.
Producing regular video content that is entertaining and informative is a great way to engage your ideal clients and become the local expert.
The problem is that video is typically expensive and difficult to create. Read more
Do you know what separates the top 1% of agents from the rest? Is it that they work harder? Are great marketers or salesmen? These are all important factors but the main difference is that they have a much bigger personal brand.
A strong and well known personal brand is the prerequisite for becoming a successful real estate agent.
To put it simply, the more people that know, like and trust you. The more leads you’ll get and the more listings you’ll win. Read more
It’s no secret that more and more of your clients are spending time engaging and interacting on social media.
More and more real estate agents are starting to realise the power of social media to grow their brand. Whether you are trying to put together a post to engage with people in your local community or create a Facebook ad to capture hot seller leads, you need one thing…
Great images!!
Here are a couple of stats that show the importance of great images in your posts. Read more
For the majority of agents that I work with, one of their main interests is to be found in Google.
Google can drive a large amount of targeted people to your website if you can rank on the front page for multiple search terms.
It can be a great way to reach more people and position yourself as the local expert. Read more
