I give a lot of advice on this blog but todays article is going to tactically break down the single greatest way for a real estate estate agent to market themselves in 2017.
We all understand that it’s essential to build our brands and demonstrate a point of difference in a crowded marketplace.
The strategy I am going to break down for you today will help you grow your brand and create tremendous goodwill in your local marketplace. Read more
Facebook Custom Audiences are one of the most effective ways to advertise to your ideal clients on Facebook. They are very cost effective and allow you to deliver a specific message to those people who are most likely to do business with you.
What is a Facebook Custom Audience?
Facebook Custom Audience’s allow you to upload a specific audience of people to run ads to.
For example you can create a custom audience of email addresses from your database, retarget people that have visited your website or even people that have engaged with something that you have posted on Facebook.
This gives you an incredible amount of power to reach your ideal target clients on a platform that you might not have been able to previously.
People that are on your database, visited your website or engaged with you on social media are clearly interested in yourself and your business.
Being able to display an ad in front of this person is a massive advantage to your marketing. Read more
By now you’ve probably heard other agents talking about how they are using Facebook ads to generate leads and grow their brand in the local area.
Facebook ads can be very effective when you know how to correctly set up and run a targeted campaign to attract your ideal clients in your local area.
After you’ve set up your first successful campaign it is pretty easy to rinse and repeat the process.
The problem a lot of agents have is setting up a winning Facebook ad. While it is relatively straight forward to get up and running there are a few key areas that need to be addressed in order to get the best results from your advertising budget.
In this post we dive deep into how to construct a successful Facebook ad for real estate.
Do you include high quality images in some or all of your social media updates? How about your blog posts?
Coloured visuals greatly increase the willingness of somebody to read and interact with your content.
Visual content obviously makes sense with social media networks like Pinterest and Instagram, but it actually works just as well in Facebook and LinkedIn.
Did you know that Facebook advertisers get 65% more engagement from their target audience with visual content?
To put it simply if you are producing content whether its posts for social media or articles on your website they better have visually appealing content.
The problem with producing content with great images is that it can be difficult to create your own high quality images all the time. Read more
As a Real Estate Agent Instagram is a great way to connect and engage with the people in your local area. With over 300 million monthly users and over 2.5 billion likes daily there is a huge amount of your audience out there actively using the social platform.
If you aren’t already using Instagram it might be time to sign up for an account
I have put together eight tips to take your Instagram marketing to the next level. Read more
One of the most common things I hear is.
“Kyran your websites look great, but how do I actually make them work so that I am generating leads and listings from the internet?”
So today I am going to share a strategy with you that is extremely easy to do and can bring in a boatload of new customers… Read more
It’s no secret that content is commodity of the internet and that if you want to stand out online you need to be producing and distributing content across multiple platforms.
Finding time to sit down and create outstanding content can be difficult. That’s why it is essential to get the most bang for your buck when you create something.
I have created this infographic to show you seven ways to use one piece of content. Read more
Creating content to post on Social Media can be difficult. But we all know how necessary it is to be active on social media and in promoting yourself online.
Chances are you have probably shared an article before, but the problem with sharing other peoples content is that you aren’t building your brand and generating leads from the traffic as it is going to someone else’s website. Read more
Most Real Estate Agents are aware now that video works and is a really powerful marketing tool. Whether it be agent profiles, community videos, testimonials or listing videos your customers want to have the option to watch.
People connect with video, they are more engaged by it and love to share it. Read more
Every writer spends hours writing, researching and finalising the content of their article. Once we’ve posted the article, we would always want and assume a flood of likes and even shares of our masterpieces.
However, not all articles on the internet reach the intended users and followers, especially if you don’t have the right optimisation and marketing strategies to go with them. So, how can a content marketer reach his target audience?
Here are some ways you can do in order to reach your target audience. Read more